Benefits of Offering Multi-unit franchises
We discussed in our previous post that Franchisors prefer multi-unit franchises. But what benefits does the franchisor gains from it? From the franchisor’s perspective, the benefits of offering multi-unit franchises are:
- It develops the brand quicker – this is especially important when introducing a new concept or theme.
- The franchisees are more sophisticated and often have existing relationships with vendors and real-estate professionals.
- A smaller group of owners to train and manage – efficiency is key – it is easier to train one experienced person than a dozen with different levels of experience.
- Access to capital, infrastructure and human resources.