The relationship between a franchisee and a franchisor is a unique one. It is often seen that franchising is described as a parent/child relationship, with the franchisor acting as a parent offering guidance and direction and willing the franchisee to succeed.
While this is true, it can be a little misleading too because that comparison categorises the franchisee into a secondary role. The franchisor is providing a structure for the franchisee to follow, yet it’s up to the franchisee to take responsibility for his or her business growth and success.
The franchisor will not jeopardise the greater good of the entire franchise system to see one franchisee succeed, especially if that franchisee is on a path that does not adhere to the one laid out by the franchisor. Each franchisee need to understand that he is an independent business owner. And it’s the efforts of the franchisee that will ultimately determine whether he or she succeeds or fails.
There can be a lot of discontent in a franchise relationship due to miscommunication, false expectations, or lack of involvement. If each side does its part, the relationship can be a long and healthy one and can even take the franchise owner from a single-unit owner to multi-unit powerhouse.